Forgive me if this post appears to weigh heavily on the side of WordPress, but after all, that’s what this blog is about. When it comes to monetization, I believe WordPress has the upper-hand (at least with Self-Hosted WordPress installations).
To begin, let me first state that Blogger, in my opinion, is a great starting-off point for those who don’t have much experience blogging and want to test the waters. It offers a very easy setup, and VERY easy earning integration, BUT its flexibility becomes very limited once you get past the “newbie” stage in your blogging career.
In complete honesty, I had about two comparison paragraphs written, distinguishing the differences between Blogger and WordPress when it comes to monetization, but I kept coming up with the same reason why WordPress is a better platform for affiliate marketing. That reason is simply that WordPress offers more control and opportunity.
Its also important to note that many affiliate managers won’t give approval to those on free hosted platforms like Blogger and WordPress.com. Google and WordPress.com both reserve the right to remove your content as they see fit (view Blogger’s Policy and WordPress.com’s policy) – so why would an affiliate manager take the chance? Owning a self-hosted WordPress installation, with your own domain name on your own hosting plan makes you more credible AND you have more control over what’s served up to your visitors – which overall will help your conversion rate.
Another benefit of WordPress is that it has more complex ad management and affiliate linking options than Blogger. One such plugin that comes to mind for WordPress is Simple Ads Manager, you can control each ad displayed on your website and its exact location – and under what conditions to display the ad – Blogger definitely can’t do that.
As a final note, if you want to take monetizing to the next level, I definitely think graduating from Blogger to WordPress is a healthy next step in that direction.
What’s holding you back from making the switch?